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The challenge for marketeers in the mobile space is to find ways to not only to disrupt the customer journey and engage customers but more importantly, retain their interest. 
Augmented Reality has the scope to conjoin real and virtual environments and create dramatic and visually exciting experiences that are proven to retain customers' interests.

iRewards pioneered the introduction of AR within the UK shopping centre marketplace with the launch of
iBalloon for thecentre:mk in MIlton Keynes.

iBalloon bridges the gap between the real and virtual worlds in a way that is uniquely engaging. Customers are rewarded, challenged and thrilled by unique experiences. And can share their experiences with friends.
For their clients, iRewards offers measurable results, tracking customers' behaviour - sales, dwell time and conversion rates - and delivering real-time CRM intelligence and insight.