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Share of mind is more of a challenge for brands and retailers than ever before. Choice is everywhere for the shopper with greater access to a near infinite range of brands through multi-channel marketing. 
Online shopping is being surpassed by mobile internet. In the UK, 43% of UK shoppers now use smartphones while on the move to compare prices and read product reviews. This figure rises to 50% in the US. 

A study by Deloite revealed that 74% of shoppers that visit a retailer/brand mobile site or use a retailer/brand mobile app go on to make a purchase in store. 

iRewards is at the forefront of these developments, designing mobile-enabled rewards programmes for retail and leisure destinations. Using the power of mobile internet iRewards provides enhanced customer engagement through Augmented Reality (AR) apps.